James Cooper, Adweek Editorial Director, gave VIANews an interview at the Web Summit where he shared his thoughts about the Web Summit, Adweek, the media business, and entrepreneurship.


James Cooper, Adweek Editorial Director, interview.

“Advertising and technology marketing is full with incredibly vibrant and interesting topics for companies and also individuals.”

James Cooper

Miguel Carvalho: How are you finding the Web Summit so far?

James Cooper: It’s really fascinating. Adweek covers the disrupted intersection of media marketing and technology and there’s a lot of great discussions happening here, around that topic. It’s been really interesting and valuable for me to be here, as well as our team.

“Pretty much everybody has to have a little bit of that entrepreneurial zeal in order to be competitive in his environment.”

James Cooper

What sets Adweek apart from the competition?

The business that we cover, advertising and technology marketing is full with incredibly vibrant and interesting topics for companies and also individuals. Our mission is to highlight that, report the news and the analysis and deliver it in a way that’s digestible but also vibrant and entertaining

“It’s a very intense time in the media space, things are moving incredibly quickly”

James Cooper

There’s this talk at the Web Summit that entrepreneurs should have a god complex. How do you fell about it?

I don’t think it’s a god complex, but they should be incredibly confident. This is a very difficult environment and if they don’t have that sort of passion and confidence in their product, they probably are not going to succeed. Pretty much everybody has to have a little bit of that entrepreneurial zeal in order to be competitive in his environment. If you don’t have that, you’re not going to be as driven as the next guy trying to do the same thing.
It’s a very intense time in the media space, things are moving incredibly quickly and if you don’t have that entrepreneurial sort of thing inside you, you’re not going to succeed.

Do you have any good advice you could share with young entrepreneurs?

Be passionate, be focused, be obviously digitally versed, if you can be mobile first, if not mobile only, and pursue it.

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