Less known Influencers. Photo by Matheus Ferrero.

COVID-19 Has Caused a Pivot to Smaller Influencers

The coronavirus pandemic has caused a pivot toward smaller influencers as they seem to be offering more value considering budget limitations, according to a recent study. Socialbakers’ State of Influencer Marketing Report shows that about 40% of all brand cooperations over the last 16 months were with small influencers who have 10 to 50k followers….

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Photo by dole777 on Unsplash

Surge in Live Videos and Other Social Media Trends Emerging From COVID-19

The tumultuous Q2 of 2020 saw a surge in video usage and live streaming as well as an increase in ad spend in many regions and industries worldwide, according to a study by a global AI-powered social media marketing company. “On the organic marketing side, video usage surged on Twitter and Facebook Live usage increased…

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James Cooper Web Summit 2016

Media Space Entrepreneurs Need to Adapt in Order to Succeed, Says Adweek Editorial Director

LISBON (ViaNews) – James Cooper, Adweek Editorial Director, gave Via News an interview at Web Summit where he shared his thoughts about the Web Summit, Adweek, the media business, and entrepreneurship. “Advertising and technology marketing is full with incredibly vibrant and interesting topics for companies and also individuals.” James Cooper Miguel Salvado: How are you…

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