Barclays aims to ease the path to home ownership for first-time buyers of new-build houses via 95% LTV mortgages, reducing required deposit from 10% to 5%.

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target: 95% LTV on new-build houses up to £600,000 stated

Barclays Mortgage Boost scheme aims to help borrowers access larger loans by including family members or friends on the application without requiring additional deposits or gifts.

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Use Avios-earning Premier proposition to reduce churn, increase product stickiness, and defend primary banking relationships through bundle economics tied to account tiers and subscriptions

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Enable first-time buyers to purchase homes with reduced deposit requirements through 95% LTV new-build mortgages

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target: 5% deposit (vs previous 10%) stated

Ease path to home ownership for first-time buyers through 95% LTV products

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Ease path to home ownership for first-time buyers through 95% LTV mortgages on new-builds

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target: 95% LTV, max £600,000 property stated

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