14 repeat founders building agentic commerce
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Agents will take over routine, repeat purchases first, particularly groceries, household essentials and personal care, where convenience, price and product preference matter more than shopping experience.
60% confidenceCB Insights profiled 14 repeat founders across 9 agentic commerce companies and has 60+ repeat founders in agentic commerce in its data.
60% confidenceGrocery lit up first as meal planners used AI, followed by electronics, pet and sporting goods; auto parts and automotive lag.
60% confidenceAgents are best suited to use the infrastructure humans already use (websites, logins, wallets, checkout flows) rather than integrating into APIs.
60% confidence12 of 14 repeat founders, across 7 companies, joined Mastercard Start Path's Agentic Commerce & Services program in September; only COFE Tech and Azoma raised outside it.
60% confidence4 of the 9 companies (Skyfire, Nevermined, PayOS, SolvaPay) build payment or identity infrastructure for agents; Skyfire and Nevermined route agent payments over card networks as well as stablecoins.
60% confidence
