The coronavirus pandemic has caused a pivot toward smaller influencers as they seem to be offering more value considering budget limitations, according to a recent study. Socialbakers’ State of Influencer Marketing Report shows that about 40% of all brand cooperations over the last 16 months were with small influencers who have 10 to 50k followers….
U.S. podcast advertising revenue is expected to grow 14.7% in 2020 and is forecast to generate nearly $1 billion by year’s end, according to a new study of the U.S. podcasting sector. The industry was projected to grow as much as 29.6% this year before the coronavirus pandemic, reads the fourth annual Interactive Advertising Bureau…
The tumultuous Q2 of 2020 saw a surge in video usage and live streaming as well as an increase in ad spend in many regions and industries worldwide, according to a study by a global AI-powered social media marketing company. “On the organic marketing side, video usage surged on Twitter and Facebook Live usage increased…
