The coronavirus pandemic has caused a pivot toward smaller influencers as they seem to be offering more value considering budget limitations, according to a recent study. Socialbakers’ State of Influencer Marketing Report shows that about 40% of all brand cooperations over the last 16 months were with small influencers who have 10 to 50k followers….
Motion design can play a key role in advancing the communication and marketing campaigns of companies, especially small businesses, says an industry expert. “Motion design is the future of communication,” Cyril-Mickaël Callejon, CEO and producer at Directive Première, a France-based audiovisual production and post-production company, told Via News in an interview. Cyril made the comments…
Influencer marketing could have great benefits for companies, says a U.S. pioneer in the digital marketing, advertising, and ad tech industries, who believes that brands should choose the medium that is most relevant to their customers. “On social media, you’re seeing a lot going on with the influencer campaigns… I think a lot of the…
