The coronavirus pandemic has caused a pivot toward smaller influencers as they seem to be offering more value considering budget limitations, according to a recent study. Socialbakers’ State of Influencer Marketing Report shows that about 40% of all brand cooperations over the last 16 months were with small influencers who have 10 to 50k followers….
If you hadn’t heard of TikTok before, you probably have by now as the Chinese-owned video-sharing platform is entangled in a storm of controversy involving U.S. President Donald Trump and software giant Microsoft. The app, where users can create 15-second clips to catchy songs, has been snowballing in popularity, and, according to multiple statistics sources,…
AI adopters should be proactive in implementing certain measures if they want to gain or maintain an advantage over their industry peers as the disruptive technology becomes mainstream, according to global accounting firm Deloitte. In the 3rd edition of its State of AI in the Enterprise report, Deloitte says there are three things that both…
More and more units that were listed on short-term rental platforms prior to the coronavirus outbreak are moving to the long-term market, according to a Lisbon-based industry expert who says the pandemic’s fallout has made Portugal more affordable. “It’s still a little bit uncertain what’s happening, but there was a big shift for hosts to…
U.S. podcast advertising revenue is expected to grow 14.7% in 2020 and is forecast to generate nearly $1 billion by year’s end, according to a new study of the U.S. podcasting sector. The industry was projected to grow as much as 29.6% this year before the coronavirus pandemic, reads the fourth annual Interactive Advertising Bureau…
The tumultuous Q2 of 2020 saw a surge in video usage and live streaming as well as an increase in ad spend in many regions and industries worldwide, according to a study by a global AI-powered social media marketing company. “On the organic marketing side, video usage surged on Twitter and Facebook Live usage increased…
The coronavirus pandemic is expected to lead to a 10x increase in digital nomads in the next two to three years and Portugal seems to have maintained its appeal for location-independent professionals, says an industry expert. “We’re expecting like a really big influx, but it’s not happening quite yet,” David Nicol Williams, co-founder, chairman, and…
In the whirlwind of news about the coronavirus pandemic, it can be hard to distinguish facts from rumors, false reports, and opinions. This confusion has taken a heavy toll on the tourism industry, which revolves around people and information. One example is Portugal that has been recently caught up in heated conversations about whether it…
The coronavirus pandemic has caused a considerable decrease in cash flow for the space industry but a sustained upward trend in interest heralds strong public-private partnerships in the remainder of the year, according to a recent report on venture investment in the space sector. Noosphere Ventures—which conducted the analysis and invests in space technology companies—calls…
The coronavirus pandemic has resulted in work stoppages, delays in production schedules, supply chain breaks, and market uncertainty for businesses all around the world. One major sector that has not been spared the effects of the contagious condition and its economic fallout is the auto industry. The sharp decline in demand for vehicles has cast…
