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David Nicol Williams, a U.S. pioneer in digital marketing and advertising, says influencer marketing could have great benefits for companies. (Photo by Maddi Bazzocco on Unsplash)

Influencer Marketing Holds Great Potential: Serial Digital Entrepreneur

Influencer marketing could have great benefits for companies, says a U.S. pioneer in the digital marketing, advertising, and ad tech industries, who believes that brands should choose the medium that is most relevant to their customers. “On social media, you’re seeing a lot going on with the influencer campaigns… I think a lot of the…

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