Microsoft 365 Copilot Deployments Risk Scaling Inconsistency Instead of Value, Says Info-Tech Research Group

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• Generative AI adoption is accelerating, but many organizations are struggling to turn Microsoft 365 Copilot from a licensed tool into measurable business value.

  60% confidence

• Most organizations believe that Copilot deployment is the finish line, when in reality it is the point where earlier preparation is put to the test. The real challenge is not the deployment itself but making sure the right prerequisites are already in place before deployment.

  60% confidence

• Success with Copilot depends on a disciplined approach that aligns use cases, governance, controls, and change management to business outcomes. Without that discipline, organizations risk scaling inconsistent usage patterns rather than repeatable enterprise value.

  60% confidence

• Info-Tech's four-phase framework is designed to help IT leaders move Copilot from a general productivity tool to a governed enterprise capability, organized around: understanding what the technology can do, identifying where it can create value, putting the right controls and ownership in place, and scaling through a measurable roadmap.

  60% confidence

• Organizations need clearly defined high-value use cases, alignment with business workflows, strong data foundations, and the right governance and controls. When these elements are treated as afterthoughts, organizations risk scaling inconsistency instead of value, and in some cases, Copilot itself can become an operational challenge.

  60% confidence

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