France is still rejoicing its second World Cup title but on the social media game, results were a bit different. According to Primetag, a platform that measures influence on social networks, Brazil, Portugal, and France, respectively, topped the social media rankings. The unquestioned king of social media at the world cup was Cristiano Ronaldo.
Primetag’s technology has dissected the account activity of all athletes at the World Cup and released the key figures of the competition.
Brazil's national team with 193.9 million interactions was followed by Portugal, led by Cristiano Ronaldo, with 120.6 million interactions. The third place was reserved for the official winner, France, with 117.9 million interactions.
Regarding players, Cristiano Ronaldo led the way with a grand total of over 110 million interactions, followed by Neymar and Paul Pogba.
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2018 World Cup Social Report. National teams winning on social media. Photo by: Primetag.[/caption]
National teams with most interactions on social media
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2018 World Cup Social Report. National teams with the most interactions. Photo by: Primetag.[/caption]
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2018 World Cup Social Report. Players winning on social media. Photo by: Primetag.[/caption]
Players with most interactions on social media
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2018 World Cup Social Report. Players with most interactions on social media. Photo by: Primetag.[/caption]
Instagram highlights of the World Cup 2018:
- 990 million interactions.
- 287 million video views.
- 6,366 - the number of images and videos that players have uploaded to Instagram.
- 88% - the percentage of World Cup players that are active on Instagram.
The most influential eleven on social media
Primetag technology made possible to identify the most influential eleven in the world cup, by counting the number of likes and comments generated by the players. The result is a Social media dream team with the German goalkeeper, Manuel Neuer. The defense is with Sergio Ramos, Marcelo, Yerry Mina, and Ramin Rezaeian. Midfielders are Paul Pogba, James Rodriguez, and Philippe Coutinho. Up front, we have Cristiano Ronaldo, Neymar, and Mbappe.
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2018 World Cup Social Report. Social media dream team. Photo by: Primetag.[/caption]
2018 World Cup Social Report. National teams winning on social media. Photo by: Primetag.[/caption]
2018 World Cup Social Report. National teams with the most interactions. Photo by: Primetag.[/caption]
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2018 World Cup Social Report. Players winning on social media. Photo by: Primetag.[/caption]
2018 World Cup Social Report. Players with most interactions on social media. Photo by: Primetag.[/caption]
2018 World Cup Social Report. Social media dream team. Photo by: Primetag.[/caption]
