The coronavirus pandemic has caused a pivot toward smaller influencers as they seem to be offering more value considering budget limitations, according to a recent study. Socialbakers’ State of Influencer Marketing Report shows that about 40% of all brand cooperations over the last 16 months were with small influencers who have 10 to 50k followers….
U.S. podcast advertising revenue is expected to grow 14.7% in 2020 and is forecast to generate nearly $1 billion by year’s end, according to a new study of the U.S. podcasting sector. The industry was projected to grow as much as 29.6% this year before the coronavirus pandemic, reads the fourth annual Interactive Advertising Bureau…
The tumultuous Q2 of 2020 saw a surge in video usage and live streaming as well as an increase in ad spend in many regions and industries worldwide, according to a study by a global AI-powered social media marketing company. “On the organic marketing side, video usage surged on Twitter and Facebook Live usage increased…
LISBON (ViaNews) – James Cooper, Adweek Editorial Director, gave Via News an interview at Web Summit where he shared his thoughts about the Web Summit, Adweek, the media business, and entrepreneurship. “Advertising and technology marketing is full with incredibly vibrant and interesting topics for companies and also individuals.” James Cooper Miguel Salvado: How are you…
