Executives in North America and developing markets have become less hopeful about their countries’ economies, while Leaders in China and India are growing more upbeat, according to McKinsey & Company. A July survey of more than 2,000 global executives by the global consulting firm highlights the magnitude of the challenges triggered by the coronavirus pandemic,…
Aside from delaying personal trips and vacations, the sudden halt of global travel during the coronavirus pandemic has had a major impact on companies whose workforces used to travel frequently as well as airlines and hotels that depend heavily on revenue from corporate travel. At times of uncertainty like now, it is difficult to predict…
Last year around this time, tech enthusiasts were preparing themselves to travel to Lisbon to attend Web Summit—one of the largest annual gatherings of entrepreneurs and investors in the world. But much has changed since last year. The world has turned almost upside down by a virus that is responsible for an unprecedented pandemic with…
Short-time work policies hold the promise of helping countries combat the economic crisis caused by COVID-19 if they are aided by high uptake, generous wage replacement, incentives, and higher flexibility, says an economist. Michael Wolf from the Deloitte Global Economist Network cites short-time work—sometimes called a work-sharing program—as a policy that has gained considerable popularity…
The coronavirus pandemic has caused a pivot toward smaller influencers as they seem to be offering more value considering budget limitations, according to a recent study. Socialbakers’ State of Influencer Marketing Report shows that about 40% of all brand cooperations over the last 16 months were with small influencers who have 10 to 50k followers….
If you hadn’t heard of TikTok before, you probably have by now as the Chinese-owned video-sharing platform is entangled in a storm of controversy involving U.S. President Donald Trump and software giant Microsoft. The app, where users can create 15-second clips to catchy songs, has been snowballing in popularity, and, according to multiple statistics sources,…
AI adopters should be proactive in implementing certain measures if they want to gain or maintain an advantage over their industry peers as the disruptive technology becomes mainstream, according to global accounting firm Deloitte. In the 3rd edition of its State of AI in the Enterprise report, Deloitte says there are three things that both…
U.S. podcast advertising revenue is expected to grow 14.7% in 2020 and is forecast to generate nearly $1 billion by year’s end, according to a new study of the U.S. podcasting sector. The industry was projected to grow as much as 29.6% this year before the coronavirus pandemic, reads the fourth annual Interactive Advertising Bureau…
The tumultuous Q2 of 2020 saw a surge in video usage and live streaming as well as an increase in ad spend in many regions and industries worldwide, according to a study by a global AI-powered social media marketing company. “On the organic marketing side, video usage surged on Twitter and Facebook Live usage increased…
The coronavirus pandemic is expected to lead to a 10x increase in digital nomads in the next two to three years and Portugal seems to have maintained its appeal for location-independent professionals, says an industry expert. “We’re expecting like a really big influx, but it’s not happening quite yet,” David Nicol Williams, co-founder, chairman, and…
