Media
Academic Expert Uncovers Challenges in Online Education
Jesper Taekke, PHD, Prof. School of Communication & Culture for Internet Research at Aarhus University, Denmark, talks with us about the challenges faced by students during the pandemic, teaching online during the COVID-19 lockdown was shock therapy, for researchers, teaching exclusively online was never a possibility, teachers and students did not know how to go…
COVID-19 Has Caused a Pivot to Smaller Influencers
The coronavirus pandemic has caused a pivot toward smaller influencers as they seem to be offering more value considering budget limitations, according to a recent study. Socialbakers’ State of Influencer Marketing Report shows that about 40% of all brand cooperations over the last 16 months were with small influencers who have 10 to 50k followers….
Surge in Live Videos and Other Social Media Trends Emerging From COVID-19
The tumultuous Q2 of 2020 saw a surge in video usage and live streaming as well as an increase in ad spend in many regions and industries worldwide, according to a study by a global AI-powered social media marketing company. “On the organic marketing side, video usage surged on Twitter and Facebook Live usage increased…
Social Networking Sites Industry in 2020 and Beyond
Social media is no longer a foreign concept, at least to more than 3.5 billion people on the internet. Notably, the number of people using any form of social media has been on the rise in the early 2000s. The social media landscape has evolved so much that companies that were prominent earlier are nowhere today in…
Social Media is Transforming the Way Nigerians do Business
LAGOS, Nigeria (ViaNews) – Nigerians have gone full-on in what using social networks for business is about. Most businesses, entrepreneurs, and salesperson in the country are now using Facebook, WhatsApp, Twitter, Google, and YouTube to help create brand awareness, improve sales, and market their goods and services. 17 years of GSM technology in Nigeria The…