LAGOS, Nigeria (ViaNews) – Nigerians have gone full-on in what using social networks for business is about.
Most businesses, entrepreneurs, and salesperson in the country are now using Facebook, WhatsApp, Twitter, Google, and YouTube to help create brand awareness, improve sales, and market their goods and services.
17 years of GSM technology in Nigeria
The GSM (Global Systems for Mobile communication) technology is in Nigeria for the last 17 years. This technology was introduced on August 6, 2001, the third year in office of the former president of the Federal Republic of Nigeria, Chief Olusegun Obasanjo.
Back then, only the upper and the middle-class Nigerians had mobile phones while the lower class simply could not afford it. Today, things are very different, most Nigerians use mobile phones and high-speed communications is common.
Mobile applications have been widely used by Nigerians. According to the Google Play Store rank, in Nigeria, the most downloaded app is WhatsApp, followed by Youtube, and Messenger.
Nigeria as Africa’s most important Technology Hub
Nigeria is an important African hub for people doing business in the region. Microsoft, Google, Facebook, Oracle, IBM, and Ericsson are all fully registered and running in Nigeria.
Facebook has, according to the Guardian, opened the NG_Hub, the first African technology hub in Nigeria in Lagos. The hub wishes, according to the Guardian, to “further deepen advance technology, including Artificial Intelligence, Augmented Reality, Machine Learning, Internet of Things, among others in the country.”
According to the 2018 report released by GSMA, Nigeria is the second largest tech hub in Africa with 55 active tech hubs, South Africa comes first with 59 active tech hubs in the country.