Less known Influencers. Photo by Matheus Ferrero.

COVID-19 Has Caused a Pivot to Smaller Influencers

The coronavirus pandemic has caused a pivot toward smaller influencers as they seem to be offering more value considering budget limitations, according to a recent study. Socialbakers’ State of Influencer Marketing Report shows that about 40% of all brand cooperations over the last 16 months were with small influencers who have 10 to 50k followers….

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Photo by dole777 on Unsplash

Surge in Live Videos and Other Social Media Trends Emerging From COVID-19

The tumultuous Q2 of 2020 saw a surge in video usage and live streaming as well as an increase in ad spend in many regions and industries worldwide, according to a study by a global AI-powered social media marketing company. “On the organic marketing side, video usage surged on Twitter and Facebook Live usage increased…

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eSports live event. Photo by: BagoGames

Facebook’s Attempt to Broadcast Exclusive E-Sports Tournaments Didn’t Turn Out as Expected

Between January 23 to 28, Facebook exclusively broadcasted the competition of two important massive online video game tournaments, but the reaction of players and spectators was not entirely positive. The popular social network co-founded by Mark Zuckerberg began 2018 with a slight slip. In the first days of the first month of the year, Facebook…

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