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Portuguese Branding Expert Shares Insights! (Part 2)

Ricardo Nunes, Co-Founder of O Beneficio, talks with us about their Marketing Strategy, transparency, martketing strategy and need for scale, is TV reaching the younger generation?, future of marketing, future of branding, future and argumented reality role in marketing and moreStay Tuned for Part 3!

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COVID-19 Forcing Petrochemical Leaders to Rethink Industry’s Future

Petrochemical industry leaders and financial investors need to update their strategic agendas and focus on recovery scenarios, regionalized supply chains, and capital productivity. That is, if they want to minimize the negative impact of the coronavirus pandemic on the industry, according to McKinsey & Company. In a recent analysis, the global consulting firm wrote that slowing…

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Lisbon’s Short-Term Rentals: Occupancy Plummets, But Some Signs of Recovery

The tidal wave of travel cancellations that came along with the coronavirus pandemic upended usual accommodation patterns and put heavy pressure on occupancy levels across the world. Portugal was no exception, with its always-bustling capital now much quieter than usual and a large number of its hotel rooms and vacation rentals remaining dormant.    Exclusive…

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Global Office Market to Recover in 10 Years Despite Rise in Remote Work

The coronavirus pandemic hit the global office real estate market hard but it is expected to fully recover in the next decade despite the accelerating remote work trend, says a new study. “The structural impacts of work-from-home trends will be offset by factors such as economic growth, population growth, and office-using penetration, which means demand…

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COVID-19: Global Economic Sentiment Shifting Toward Optimism

Executives almost worldwide are more optimistic about the economy and their own companies’ performance than they have been at any time so far during the coronavirus pandemic, according to a new survey by McKinsey & Company. “More than half of all executives surveyed say economic conditions in their own countries will be better six months…

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Shared Mobility Poised to Make a Comeback After COVID-19

The shared mobility industry has very quickly lost both passengers and profits as a result of the coronavirus outbreak but it can make a strong comeback with the right strategies, says McKinsey & Company.   “Consumers are indeed wary of shared mobility, given the risk of viral infection, and mobility-service providers (MSPs) must take decisive…

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Ending COVID-19 Lockdowns Not Enough for Economic Rebound: Report

Lifting coronavirus lockdown restrictions may not by itself be sufficient to restore confidence or growth and economic recovery will start only when the pandemic is under control, according to McKinsey & Company. “The evidence heavily suggests that a multifaceted public-health response that goes well beyond a simple transient lockdown is a necessary first step to…

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