The Crucial Role of TV Advertising Explained!
Ricardo Nunes, Co-Founder of O Beneficio, talks to us.
Marketing
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This is Why You Should Prioritize Quality Over Quantity!
Ricardo Nunes, Co-Founder of O Beneficio, talks to us.
Portuguese Branding Expert Shares Insights! (Part 2)
Ricardo Nunes, Co-Founder of O Beneficio, talks with us about their Marketing Strategy, transparency, martketing strategy and need for scale, is TV reaching the younger generation?, future of marketing, future of branding, future and argumented reality role in marketing and moreStay Tuned for Part 3!
Portuguese Branding Expert Shares Insights! (Part 1)
Ricardo Nunes, Co-Founder of O Beneficio, talks to us about his lessons learned so far, about the Beneficio Company, about the limited edition product concept, going broad or narrow in business, what works?, todays importance of product quality, the future of Beneficio and more
Coworking Unveiled: Exclusive Insights from an Industry Pioneer!
António Mesquita, Co-Founder of Revés Cowork Space talks with us about Entrepreneurship, his dream, hunt for coworking space, uniqueness of his cowork space, about the coworking industry, his journey, competition and trends, marketing campaigns to spread the word, going on the right path, message to young entrepreneurs andmuch more
Digital Is the Wave of the Future for B2B Sales
The big digital shift in the B2B sector in response to the coronavirus pandemic is here to stay and the ability to gain a competitive advantage will prove to be more vital than ever, according to McKinsey & Company. “More than three quarters of buyers and sellers say they now prefer digital self-serve and remote…
COVID-19 Has Caused a Pivot to Smaller Influencers
The coronavirus pandemic has caused a pivot toward smaller influencers as they seem to be offering more value considering budget limitations, according to a recent study. Socialbakers’ State of Influencer Marketing Report shows that about 40% of all brand cooperations over the last 16 months were with small influencers who have 10 to 50k followers….
Motion Design Is the Future of Communication, Says Expert
Motion design can play a key role in advancing the communication and marketing campaigns of companies, especially small businesses, says an industry expert. “Motion design is the future of communication,” Cyril-Mickaël Callejon, CEO and producer at Directive Première, a France-based audiovisual production and post-production company, told Via News in an interview. Cyril made the comments…