
Starbucks Bets on a Global Reset: Four Programmes, Three Years, and a Test of Whether American Coffee Culture Can Reinvent Itself
Starbucks has unveiled a sweeping multi-year turnaround strategy anchored by fiscal 2028 financial targets, signalling that new leadership is prepared to absorb meaningful near-term earnings pain in pursuit of long-term operational credibility. The plan — spanning new espresso hardware, store redesigns, point-of-sale technology, and labour restructuring — unfolds across a global franchise system that spans more than 80 countries. For international markets from London to Shanghai, the reset carri





